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Superstorm - Noemi Biasetton

Superstorm - Noemi Biasetton

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"The Superstorm" serves as a conceptual and narrative metaphor to illustrate the evolving relationship between political communication and new media technologies, culminating in today's tempestuous Western political visual culture. Within this vortex, complex and unexpected events occur, blending politics with entertainment and hyper-mediating communication through algorithms, memes, and alternative realities.

As politicians refine marketing techniques for the electorate and online users become political trendsetters, designers face a challenging impasse. However, not all is lost in the Superstorm. The uncertain future may hold the key for designers to question and reformulate their role and purpose within the political sphere.

In her debut book, "Superstorm: Design and Politics in the Age of Information," Noemi Biasetton traces the development of the Superstorm from the 1960s to the present. She proposes new coordinates for designers to consider as they navigate and ultimately confront this relentless evolution.

Discover how the Superstorm metaphor sheds light on the interplay between design, politics, and new media. Learn about the challenges and opportunities designers face in this ever-changing landscape.

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